Travis Smith has been with Winesecrets for over 12 years. He got his start in a hands-on distillation role, and has been promoted continually since. He became the Director of Operations in January 2018. In this role he supports the day to day management of the company as well as participating in the leadership group to define and execute the company’s strategic goals. With over 20 years of wine and spirits production, Travis has extensive knowledge of business operations, personnel and facility management, technical winemaking and distilling practices, and alcoholic beverage compliance.
Travis received his Bachelor of Science degree in Conservation Resource Studies from the University of California, Berkeley in 1997. His undergraduate studies instilled in him a deep regard for environmental stewardship and social justice, which he strives to incorporate into his personal and professional life. He earned his MBA in Wine Business from Sonoma State University in 2021.
Travis lives in Sebastopol, CA with his wife, two children, and their little dog Rosie. Outside of work he enjoys spending quality time with his family, hiking, camping, gardening, foraging wild mushrooms, and training jiu jitsu. He is very at home in his kitchen and has recently developed a passion for baking sourdough bread to accompany his homemade paella.
If you have an outsized technical challenge, Travis’s deep knowledge and extensive experience will help you get ahead of it.